As young PhD scientists with young children, we have experienced both the amazing power of science but also the horrible impact on our planet from human activity over the past few decades.
However, we remain optimistic that purpose-rooted human ingenuity and the power of technology can be combined to become catalysts for meaningful change and impact.
One such issue we are dealing with as humanity is single-use plastics. The multi-trillion dollar consumer goods market globally is full of intentionally added and often invisible microplastics into everyday products like shampoos, skin creams, and home care. They help improve performance, shelf-life and appearance. Even the ‘shine’ on the hair from shampoos/conditioners comes from silicon added to shampoos and conditioners, which gets flushed down into our water systems after the shower. These microplastics and polymer ingredients end up inside our food, water and even skin! Therefore, starting 2027, the EU is banning 500+ varieties of intentionally added microplastics and polymer ingredients, of which 90% have no alternatives. Other regions are sure to follow.
We feel that rather than fighting against nature, we should let nature lead the way! Nature has been refining its chemistry and biology for billions of years, and we have much to learn from it. Therefore, we have successfully developed fully biodegradable, plant-based ingredients that can replace harmful microplastic and synthetic polymer ingredients found in a range of products without compromising performance or cost. We leverage the power of our proprietary AI-based system to custom-manufacture natural polymers for companies, helping them accelerate speed to market and meet regulatory timelines without suffering from lost revenue.
Our innovative products are not only sustainable but also meet the high standards of the industry, with several large multinationals working with us already. We believe that by working together, we can create a better and more sustainable future for all.
We invite you to join us in our mission to create a more sustainable future.
PhD in biomaterials engineering with 10 years of combined industrial and academic work experience, specialising in biopolymers, biomaterials self-assembly, formulation, and commercialization. Worked for an early-stage biotech startup. Led product development, streamlined core R&D pipelines, liaised with regulatory filing, and built and managed a team. Raise funds for his startup. Author of 6 patents and 4 international journals.
Chief Strategy and Business
Didier Vermeiren is an experienced entrepreneur and investor with over 20 years in the tech industry. He has founded and led multiple ventures, including two exits. In the last 5 years at Entrepreneur First he was instrumental in the creation of over 100 companies, resulting in a portfolio valued at over $1.2 billion. Starting his career in venture capital and corporate advisory, Didier focused Innovation in clean and food tech. At Greenitio, he leverages his extensive background in product development, business strategy, and commercialization to help the company to its next stage of growth. His leadership and operational experience are pivotal in advancing Greenitio’s to make it a category defining company in its space.
Director, Scaleup, and manufacturing advisor
CEO, Budding Innovations
Biomedical PhD, and an innovation track record across Health related domains, he is now also supporting SMEs and Startups on early-stage business model innovation. A senior Corporate Global Open Innovation leader, a serial Entrepreneur, and an Ironman Triathlete.
Founding Partner, MING Labs
We develop bio-based ingredients replacing microplastics and polymeric Ingredients
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