Greenitio develops high-performance, bio-based specialty ingredients that replace petrochemical and microplastic-based materials in cosmetics and personal care. Using our patented green chemistry platform, we transform natural polymers into safe, biodegradable alternatives — without compromising on performance or cost.
By 2027, the EU will ban over 500 intentionally added microplastics and polymer ingredients, of which 90% have no viable alternatives today. Greenitio provides those alternatives — materials already validated in trials with Tier 1 global brands, delivering measurable improvements in SPF boosting, texture, stability, and sustainability.
Founded by scientists and entrepreneurs, we believe nature’s chemistry, refined over billions of years, offers the blueprint for a cleaner and better future. By combining that wisdom with modern science and technology, we create solutions that meet the highest industry standards and support a more sustainable world.
CEO & Co-Founder
PhD in biomaterials engineering with 10 years of combined industrial and academic work experience, specialising in biopolymers, biomaterials self-assembly, formulation, and commercialization. Worked for an early-stage biotech startup. Led product development, streamlined core R&D pipelines, liaised with regulatory filing, and built and managed a team. Raise funds for his startup. Author of 6 patents and 4 international journals.
CTO & Co-Founder
PhD in Chemistry with 10 years of research experience, specializing in green chemistry, material synthesis, and green methodology development. She collaborated with industry partners for various product development. Founded a startup. Led R&D teams and successfully published 12 international journals in green chemistry development, CO2 capture and utilization and other sustainable modalities.
COO & Chief Strategy
Didier Vermeiren is an experienced entrepreneur and investor with over 20 years in the tech industry. He has founded and led multiple ventures, including two exits. In the last 5 years at Entrepreneur First he was instrumental in the creation of over 100 companies, resulting in a portfolio valued at over $1.2 billion. Starting his career in venture capital and corporate advisory. Expertise in product strategy, scaling operations, and market entry for sustainable innovation.
Director, Scaleup, and manufacturing advisor
CEO, Budding Innovations
Biomedical PhD, and an innovation track record across Health related domains, he is now also supporting SMEs and Startups on early-stage business model innovation. A senior Corporate Global Open Innovation leader, a serial Entrepreneur, and an Ironman Triathlete.
Founding Partner, MING Labs
We develop bio-based ingredients replacing microplastics and polymeric Ingredients
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