As consumers increasingly seek personalized and science-backed solutions, the intersection of technology and nature is poised to revolutionize skincare routines. 

Here are key trends that will shape skincare products and routines in the coming months:

1. Inclusivity and Diversity: 

The significance of inclusivity and diversity is resonating within the skincare industry. A heightened emphasis is being placed on the development of products that cater to a diverse array of skin tones and types. 

Marketing and advertising strategies are transforming, with a commitment to more genuine and varied representation. Consumers, in their pursuit of authenticity and inclusivity, will be drawn to brands that embrace a wide spectrum of beauty standards and foster a sense of belonging. 

The definition of beauty will further broaden to encompass a more diverse range of skin colors, ages, genders, and backgrounds, giving way to personalised skincare. 

2. Personalised skincare: 

Recognising different skin types, allergens, etc. has given way to a future of personalised skincare. In recent years, the rise of indie brands and several product lines focused on specific skin types and ingredients have come up, enhancing inclusive and health-friendly routines. 

The integration of advanced technologies such as AI and machine learning is revolutionising the industry by offering consumers customized skincare recommendations tailored to their unique skin type, concerns, and lifestyle factors. 

The emergence of applications and devices designed to analyze individual skin conditions, track changes over time, and propose personalized product regimens is anticipated. The accessibility of tailored products, meticulously formulated to meet individual needs, is expected to rise, ushering in a truly bespoke skincare experience. 

This shift towards personalization marks a significant departure from generic skincare routines of the past, eliminating the reliance on mass-produced products that may not cater to specific needs. Instead, technology is set to empower consumers, enabling them to make well-informed choices about their skincare and ensuring optimal results.

3. Science-based evidenced ingredients: 

Advancements in scientific research are propelling skincare formulations into a realm of increasing sophistication, unveiling the intricacies of skin biology. There will be a surge of products that will include science-backed ingredients meticulously designed to target specific skin concerns. 

A notable focal point in this evolution is the rise of microbiome-focused skincare. Recognizing the pivotal role played by the skin microbiome—the community of microorganisms residing on the skin—products supporting a balanced and diverse skin microbiome are set to gain widespread popularity. 

The utilization of peptides in skincare stands as another promising avenue of development. These short chains of amino acids exhibit efficacy in addressing various skin issues, such as diminishing the appearance of fine lines and wrinkles. 

Key ingredients to be replaced in this area are non-renewable ingredients like synthetic polymers. Synthetic polymers, derived from fossil fuels, are used in cosmetic and personal care products and impart several properties such as functionality, texture, etc. While they are useful, they are harmful to health and the environment. are a natural alternative that can replace synthetic polymers and provide biodegradability and other properties.

However, most biopolymers currently aren’t as effective as synthetic polymers. This is why high-performance, high-quality, readily biodegradable natural polymers, backed by science and technology, are a necessity and an effective bio-alternative. has developed such biopolymers, aided by AI, proprietary technology, and green chemistry, for cosmetics and personal care products.

The intersection of skincare and genomics is also a dynamic area worthy of attention. The prospect of personalized beauty routines based on genetic profiles may well represent the future of skincare.

Ongoing research is also uncovering new biopolymers, their potential benefits, and their effective use to ensure their integration into a diverse array of skincare products. 

4. Sustainability and eco-friendly products: 

Sustainability has emerged as an influential driving factor across diverse industries, driving consumer purchase decisions. The skincare sector is no exception – in the year 2024 and beyond, consumer expectations will center around eco-friendly and sustainable skincare products, prompting an industry-wide shift. 

This transformation includes innovative packaging solutions, such as refillable containers and the adoption of biodegradable materials, along with a growing demand for cruelty-free and vegan formulations. Brands are under escalating pressure to curtail their carbon footprint, reduce waste, and commit to ethically sourcing ingredients. 

In the coming years, sustainability will become an indispensable standard for skincare brands. The concept of sustainability within skincare is nuanced, extending beyond the environmental impact of products to encompass ethical considerations like fair labor practices and responsible ingredient sourcing. A particularly promising trend in this landscape is the adoption of eco-friendly, plant-based, and biodegradable ingredients, such as . 

Consumers are becoming increasingly aware of their lifestyles – from what they’re eating to what they’re putting on their skin. This has ignited an interest in the raw materials, and the ingredients being used in skincare products, contributing to health and well-being as well as environmental well-being.

5. Tech-enabled skincare: 

The integration of technology into skincare routines is becoming increasingly profound, with the use of technologies like AR/VR, AI, and smart devices. E.g. smart mirrors and skin scanners are poised to provide real-time data on skin condition, empowering users to make well-informed decisions regarding their skincare regimen. The adoption of telemedicine and health consultation platforms is extending to dermatology, facilitating remote consultations with skincare professionals. 

Augmented reality (AR) applications will enable consumers to virtually try on skincare products, facilitating informed decisions before purchase. This immersive experience enhances the online shopping journey, alleviating uncertainties associated with buying skincare products without in-person testing. Artificial intelligence (AI) is slated to play a significant role in skincare diagnostics and recommendations, giving rise to personalised diagnostics and routines.

6. Exosomes: 

Exosomes are nanovesicles discharged by stem cells. These minute structures have demonstrated superior penetration into the skin, enhanced absorption capabilities, and a unique ability to shield skincare actives. Once absorbed, they emulate the body’s innate healing mechanisms and exhibit effectiveness in addressing concerns such as pigmentation, rosacea, lines, wrinkles, and the visible signs of scars. Exosomes are notably prevalent in the realm of microneedling, where a specialized treatment is employed to deliver concentrated stem cells deep into the layers of the skin.

7. Skinimalism: 

The minimalism movement is focused on a “less is more” approach toward material possessions and has become a lifestyle for many people. There is also an inclination toward a “less is more” philosophy in makeup and skincare, commonly known as “skinimalism,” which is expected to further ascend in popularity throughout 2024. Individuals are increasingly embracing their natural skin, favoring minimal makeup aesthetics. The focus will revolve around improving skin health through diligent skincare practices, emphasizing hydration, and choosing lightweight, breathable makeup products.

8. Hair care: 

Body care has long been a focus for beauty, and along with skincare, hair care is also becoming a focus for consumers. While there aren’t elaborate routines for hair care, there has been an emergence of products targeting specific conditions and hair types. Traditional practices are also finding a resurgence, such as oiling the hair before a shower, majorly done in India, or the trend of rinsing hair with rice water, done in several parts of Asia. The connection between good, healthy hair and scalp care is also linked to the effects on the condition of the skin. Improper hair care can lead to various skin problems due to the accumulation of dirt, oil, and pollutants, ranging from acne to infections. 

Surfactants are essential components in shampoos, playing a crucial role in cleansing by reducing the surface tension of water and allowing it to spread more easily. Common surfactants in shampoos include sodium lauryl sulfate and ammonium lauryl sulfate. While these surfactants effectively remove dirt, oil, and product residues from the hair, they have adverse effects. The potentially harmful effects of surfactants in shampoos include scalp irritation, dryness, and increased sensitivity, especially for those with pre-existing skin conditions. Additionally, certain sulfate-based surfactants have been associated with stripping natural oils from the hair, leading to increased brittleness and reduced moisture retention. 

To mitigate these concerns, many consumers are turning to sulfate-free and milder surfactant formulations in search of gentler alternatives that maintain hair health while minimizing potential side effects. , which are bio-based and biodegradable alternatives to traditional surfactants, are also gaining traction.

9. Self-care and self-love: 

In recent years, there has been a spotlight on mental health problems, especially problems, and perceptions towards one’s body, skin, and hair. Acceptance of diverse skin tones and types, hair types, and body types is leading to more inclusive beauty. 

“Skincare is self-care” is both a trend and a mechanism, furthering the acceptance of one’s physical features and promoting self-love and care.

The way forward

In recent years, more attention has been paid to holistic well-being, from the food we eat to the material of our clothes, to what we’re putting on our skin. This concept of well-being is reflected in the beauty industry as well, with a holistic approach to products – from natural polymer derivatives to evolving hair care and looking at evidence-based ingredients. The key here has been the advancement of research and technology, leading to a fusion of nature and technology for several applications, as well as the concern about sustainability from consumers. Minimalism in beauty and self-care is being reflected in these trends.

Overcoming Challenges in Sustainability

Overcoming challenges in sustainability is a multifaceted challenge demanding collaborative efforts, innovative solutions, and resolute commitments from all sectors of society. 

Balancing cost-effectiveness with scalability, ensuring widespread adoption, and optimizing manufacturing processes remain critical focus areas. Moreover, sustainable alternatives must match or exceed the performance and functionality of synthetic polymers, including properties such as durability, strength, flexibility, and stability in their various applications across industries.

Overcoming challenges in sustainability also requires the unlocking of sustainable finance, along with collaborative efforts between policymakers, industries, and research institutions, which are imperative for a seamless transition to a more sustainable future:

1. Industries can collectively work on improving the scalability, cost-effectiveness, and performance of their sustainable solutions through shared knowledge, research initiatives, and technological innovations.
2. Policymakers can facilitate this transition by creating supportive regulations that incentivize the adoption of eco-friendly materials and practices.
3. Researchers can drive enhancements by exploring new materials, refining production techniques, and improving sustainable alternatives.

There has been a shift in consumer demand, especially post the pandemic, and consumers, armed with knowledge, have become catalysts for change. Their influence on market dynamics has pushed policymakers to bring in more environmentally friendly regulations, and industries to adopt more sustainable products as well as environmentally and socially friendly practices.

To remain competitive, cosmetics and personal care companies are increasingly integrating sustainability into their business models – including, but not limited to, sourcing eco-friendly ingredients, adopting natural formulations, reducing carbon footprints, and using sustainable packaging. 

Adopting natural formulations and ingredients in the beauty industry

The pursuit of sustainability is driving innovations in the industry, but biopolymers have been gaining popularity in the personal care industry due to their eco-friendly and sustainable nature. They have diverse applications, across various products, and offer numerous benefits with their use.  Here are some key applications of biopolymers in the personal care industry:

1. Skincare, sunscreens, and protective formulations: biopolymers like hyaluronic acid and xanthan gum provide hydration and plumpness and act as emollients and moisturisers. Some biopolymers also create thin films over the skin’s surface, enhancing smoothness and protecting against environmental stressors. Biopolymers also assist in stabilising sunscreen formulations while also contributing to their texture and spreadability.
2. Hair care: Biopolymers such as guar gum or hydrolyzed proteins can act as conditioning agents. They also contribute viscosity to shampoos and conditioners, offering a pleasant texture without weighing down the hair.
3. Natural surfactants and cleansers: Biopolymers like saponins or algal extracts can serve as gentle cleansing agents in facial cleansers or body washes.
4. Anti-aging and anti-wrinkle products: Biopolymers like peptides or plant-based polymers are used as substitutes for collagen, helping to reduce the appearance of wrinkles and improving skin elasticity.
5. Microencapsulation: Biopolymers are used in microencapsulation techniques to encapsulate active ingredients, enabling controlled release in products like lotions or serums. 

Other nature-based Innovations for a Sustainable Future

While several challenges like scalability and performance persist, technology, innovation, and research have been key to developing more innovative solutions replacing conventional products and methodologies and finding diverse applications across industries:

Biopolymer Reinforcement for Packaging Solutions

The integration of plant-based biopolymers in packaging solutions has emerged as a promising avenue to reduce the environmental impact of traditional plastic packaging. By leveraging the natural properties of biopolymers, manufacturers can produce durable and versatile packaging materials that offer enhanced biodegradability and compostability. 

This shift not only mitigates the burden on landfills but also minimises the risk of harmful pollutants leaching into the soil and water systems, ultimately reducing our reliance on traditional plastics.

It fosters a more sustainable approach to product packaging and distribution.

Eco-Friendly Remediation with Biosurfactants

Surfactants, conventionally, have been the compounds utilised for the cleansing and foam-creating actions in shampoos, body washes, and cleansers, and have been petrochemical-based. 

Beyond their use as alternatives in personal care products, Biosurfactants, in turn, have demonstrated significant potential in environmental remediation efforts. These biodegradable compounds exhibit remarkable abilities to facilitate the degradation of hydrocarbons and other pollutants. It makes them valuable tools in the restoration of contaminated sites and the mitigation of oil spills. By harnessing the natural properties of Biosurfactants, environmental engineers and scientists can effectively accelerate the remediation process.

Generally, it minimises the ecological impact, restoring ecosystems and safeguarding biodiversity for future generations.

Precision Delivery Systems with Microcapsules

The versatility of microcapsules extends beyond personal care applications, finding utility in developing precision delivery systems for various industries like agriculture and pharmaceuticals. 

In agriculture, for instance, microcapsules enable targeted delivery of fertilisers and pesticides, reducing the overall environmental footprint of agricultural practices. By minimising the dispersion of chemicals into surrounding ecosystems, these microcapsules facilitate more controlled and efficient nutrient and pest management.

It promotes sustainable agricultural practices and safeguarding soil and water quality for long-term ecological resilience.

It’s time to commit to nature

Nature works in an organised, structured, and cyclical manner, and it is time to take inspiration from nature and look at processes holistically from birth to end – or what has been defined as the circular economy. 

In a circular economy, the emphasis is on products sourced from nature and designed to return or be reused until they reintegrate into nature. 

To support a circular economy, and humanity’s future, there has been a strong shift towards eco-friendly materials and sustainable practices. Eco-friendly materials are finding applications in various industries from construction to personal care. Moreover, sustainable practices and materials also help bring down emissions and lower carbon footprints. For e.g.biofuels derived from biomass can significantly lower emissions compared to traditional fossil fuels, with estimates suggesting reductions between 60 to 90% in CO2 emissions. And, plant-based biopolymers can potentially reduce carbon emissions by a notable margin. Greenitio found reductions in emissions of up to 90% for its products, especially if sourced sustainably and produced using renewable energy. 

Embracing sustainability: A collective commitment for a resilient future

In navigating the current and complex situation of climate change and a transition to a sustainable future, embracing sustainable alternatives emerges not just as a choice but as a collective responsibility. Bringing such solutions to the mass market and adopting them will lead to a more resilient future and better living standards. Consumer demand coupled with regulations and governance have triggered a strong industry-wide shift towards eco-friendly materials and sustainable practices,  pivotal for wider adoption of products and practices, and ultimately achieving the 2030 Agenda.

Why is the ban significant?

Several countries have voluntarily proposed regulations to end certain aspects of plastic pollution, e.g. the ban on added microplastics to consumer products under the REACH regulation in Europe, or the Modernisation of Cosmetics Regulation Act (MoCRA) in the US. 

However, this landmark ban proposes an internationally, legally binding instrument on plastic pollution, that’d place an emphasis on a holistic approach and also address the ‘full life cycle’ of plastics versus solutions around recycling or waste treatment.

The transboundary nature of plastics and synthetic polymers

The ban acknowledges the transboundary nature of plastic pollution and emphasises the importance of a full-cycle approach and global cooperation to combat it. 

In the November 2023 meeting of the third session of the Intergovernmental Negotiating Committee (INC) for the ban, The Executive Director of the UNEP, Inger Andersen shared: “The resolution passed at UNEA 5.2 (the fifth United Nations Environment Assembly in 2022) called for an instrument that is, and I quote, ‘based on a comprehensive approach that addresses the full life cycle of plastic. Not an instrument that deals with plastic pollution by recycling or waste management alone. The full life cycle. This means rethinking everything along the chain, from polymer to pollution, from product to packaging.” She added, “We need to use fewer virgin materials, less plastic, and no harmful chemicals. We need to ensure that we use, reuse, and recycle resources more efficiently. And dispose safely of what is left over. And use these negotiations to hone a sharp and incisive instrument to carve out a better future, free from plastic pollution.” 

The lifecycle of a plastic

Plastic is primarily derived from fossil fuels, which are then processed into plastic polymers through processes like polymerisation. These synthetic polymers can be moulded into different products, or added as chemicals to products for applications in various industries – from industrial uses to personal care products. The finished products are distributed and consumed globally, in various forms, shapes, and sizes through logistics and transportation.

At the end of their lifecycle, they are treated as waste and disposed of through landfills, incineration, or recycling. 

• If not properly recycled, plastics end up releasing toxins into the soil through leaching in landfills, or the air through incineration. 
• Certain plastics that are not easily recyclable end up staying in the environment for a long time and break down into microplastics, endangering ecosystems, impacting soil and marine life, and potentially human health.

Synthetic polymers, commonly used in various industries for their durability and versatility, have contributed significantly to the mounting environmental crisis. With an estimated 11 million metric tons of plastic waste entering the oceans each year, the ecological impact is profound. 

The UN’s ban is a critical step toward curbing this catastrophic trend. 

Solutions to the plastic lifecycle

Among solutions including stakeholder collaboration, a comprehensive look at the plastic lifecycle, and a shift towards the circular economy, the committee has recognised innovation as a key solution to tackling the impact of climate change. It is necessary to bring in sustainable alternatives and technologies, promote sustainable design, and limit waste generation.

Keeping in mind the beginning of the lifecycle as well as the end, plant-based biopolymers, biosurfactants, and microcapsules act as a viable alternative – bio-based, biodegradable, and functional.

Green Innovations and practices as a response to synthetic polymers

Remarkable Surge in Research 

The ban has instigated a remarkable surge in research and development efforts focused on the exploration and implementation of plant-based biopolymers and biosurfactants. This surge in innovation has not only accelerated the discovery of eco-friendly alternatives but has also paved the way for developing cutting-edge technologies. It has helped towards the development of sustainable manufacturing practices that prioritise environmental sustainability and reduce carbon footprints.

Plant-based biopolymers, biosurfactants, and microcapsules as alternatives

Embracing plant-based biopolymers

As the world grapples with the challenges posed by the ban, researchers and innovators are increasingly turning to plant-based biopolymers as a sustainable alternative. 

These biopolymers, derived from renewable resources such as corn, sugarcane, and cellulose, offer comparable properties to their synthetic counterparts. At the same time, it significantly reduces the environmental footprint. 

Biopolymers, sourced from natural origins, e.g. algae or plant starches, serve as sustainable alternatives in cosmetics, offering versatile applications in skincare formulations or as biodegradable packaging materials.

Moreover, their biodegradable nature ensures a more eco-friendly end-of-life cycle, mitigating the long-term environmental impacts associated with traditional polymers.

The Rise of Biosurfactants

Complementing the shift toward biopolymers, the utilisation of biosurfactants has gained traction in various industries. 

These surface-active compounds, derived from living organisms, exhibit excellent emulsifying and cleaning properties. They are being increasingly adopted as substitutes for their synthetic counterparts in diverse applications e.g. in industrial processes and especially in consumer products such as detergents and cosmetics.

Integrating biosurfactants not only enhances product sustainability but also fosters a healthier ecosystem by minimising the release of harmful chemicals into the environment.

Harnessing the Potential of Microcapsules

In parallel, the development of microcapsules has garnered attention for its multifaceted applications across industries. 

These tiny spheres, typically composed of biodegradable materials, offer a promising solution for the controlled release and targeted delivery of various substances with applications in pharmaceuticals, fragrances, nutraceuticals, and personal care and cosmetics. Their biocompatible nature and ability to encapsulate sensitive compounds with precision. 

Microcapsules increase the shelf life of products, and maintain acidity and pH levels, and advanced microencapsulation technology like Greenitio’s can help with custom anti-microbial properties, making them suitable for use in food and cosmetic products. 

Microcapsules in precision delivery systems 

Integrating microcapsules in various sectors has revolutionised precision delivery systems, optimising resource utilisation and minimising waste. By enabling targeted release and controlled dispersion of substances such as fertilisers, pesticides, and pharmaceuticals, microcapsules have not only enhanced product efficacy, but they have also mitigated environmental risks, ensuring minimal ecological disruption and promoting sustainable industry practices.

Resurgence of practices involving nature and technology 

Amid efforts to revive rural economies and encourage eco-friendly agricultural methods, the focus on plant-based biopolymers has sparked a rejuvenation in farming practices. These sustainable approaches prioritise cultivating bio-based resources, nurturing biodiversity, and diminishing dependence on fossil fuels.

Additionally, the extensive integration of Biosurfactants has led to significant advantages, particularly in enhancing water quality and curbing environmental pollution. Through the substitution of traditional, synthetic surfactants with biodegradable alternatives, industries have notably minimised the release of hazardous chemicals into water systems. This proactive measure safeguards aquatic ecosystems, ensuring the preservation of delicate marine life.

Positive impact of the UN ban

The UN’s ban has stimulated global awareness and consciousness regarding the pressing need to address plastic pollution and has heightened awareness, catalysing widespread advocacy for sustainable living practices. It has encouraged individuals, businesses, and policymakers to prioritise environmentally friendly alternatives. By addressing the entire lifecycle of plastics and bringing a spotlight on the lesser-known issue of synthetic polymers, this initiative has laid the groundwork for a paradigm shift in human behaviour and industrial practices. 

The ban has helped spur greener and cleaner innovations and practices, bringing in the next generation of materials and concepts. It is also increasing the adoption of solutions such as plant-based biopolymers, biosurfactants, microcapsules, as well as plant-based plastics and fashion, signifying a paradigm shift toward a more sustainable and environmentally conscious approach by companies. 

By leveraging innovation and fostering cross-sector collaborations, we can pave the way for wider adoption of environmentally friendly alternatives and increased innovation.